 is
a new consulting company which started up in spring 2000. The name
is taken from the words 'consulting' and 'advertising'.
This reflects the company's core activities and is also a reference
to the company's origins in the Finnish Department for External Economic
Relations/Consulate General of Finland.
's mission is to provide companies with an expert, comprehensive advisory
service in the areas of marketing, communications and PR. Its partners
are mainly national and international companies in the IT and telecommunications
sector. |
Our experiences have shown
that there is a genuine need at many companies for marketing, communications
or public relations/affairs services. Now more than ever, companies are
having to focus on their core competencies. This means that marketing
and communications projects are often neglected or are even shelved indefinitely.
Yet by ensuring that these projects are taken in hand and implemented
systematically, companies will sooner or later find that they benefit
from a unique corporate image and as a result gain acceptance among the
public. These qualities have a direct impact on a company's range of products
and services and the benefits it can offer its clients.
Companies in the IT and telecommunications sectors are the ones that experience
the most rapid changes, both in their corporate and social environment.
In a rapidly changing market and with limited human resources, it is often
difficult to give marketing and communication projects the attention they
deserve. This is where
comes in. Typical project mandates involve conducting research into markets,
finding distribution partners and drafting marketing concepts and implementing
the appropriate measures. In the case of long-standing mandates, we will
carry out all kinds of public relations/affairs activities, from ongoing
media relations work to establishing contacts and networks and organising
events. The aim is always to carry out the mandate flawlessly and to represent
the company's interests - thus meeting each client's individual requirements.
