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advises companies in the areas of marketing and public relations. The
ability to see these two areas as a single whole, taking all the key marketing
and communication aspects together, is one of our strengths. Good marketing
is geared towards the client, and is aimed at creating sustainable products
which enjoy a high level of acceptance. We take exactly the same approach
to public relations. PR is an integral part of an organisation and its
culture, defining its relationship not only with the public and its external
partners, but also with its own employees. With our expertise, experience
and objectivity, we help our clients to make their PR a success.
Marketing consulting
We see consulting as a means of helping, working with and coaching our
partners. We believe it is vitally important to help clients maintain
their competitive advantage over the long term. Both when consulting and
when putting ideas into practice, we rely strongly on an interactive working
relationship. No communication input means no consulting output.
offers a complete
range of marketing consulting services, from carrying out situation analyses
through to managing the implementation of measures. These include implementing
projects as part of the company's own marketing operations, recruiting
marketing specialists or searching for suitable distribution partners.
Public relations/public affairs
Our package of services includes consulting, producing concept papers
and implementing PR measures.
Good PR begins with a situation analysis, which serves as a basis for
planning. Our activities in this area revolve around outlining a set of
creative measures, implementing them and evaluating their success.
works mainly for companies in the IT and telecommunications sector. We
can take a project-driven approach or work on the basis of fixed mandates,
carrying out the functions of a press office or PR department, for instance.
Events
As part of our PR activities we organise tailored events aimed at bringing
the client's message to a wider audience. These events might take the
form of a technology tour, a press tour or a marketing event. We attach
great importance to efficiency and to fulfilling our clients' specific
requests.
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